The most popular way to promote your website is by using search engines. This may seem intimidating to a whole lot of people but for the most part it is not at all. Alot of the tips and tricks are all learned over trial and error. There are a few basic tips to optimize your website for search engines...
First and foremost, search engines will "like" your website if it has good content. If your webpage looks like spam, modern search engines are smart enough to treat it like spam.
Do not generate replicated content (within your site or replicated upon multiple sites). All good search engines are smart enough to recognize this (see previous tip).
Get quality websites to link to you. Search engines will see this, and take notice. Do not use link exchanges, sign guestbooks with links, etc. While it doesn't penalize you (since you can't control what other websites have), it does not help you at all.
Whatever keywords you are targeting, use them on your pages.
For the keywords you are targeting, use them within the TITLE tags. Search engines look at this a lot, so this is pretty key.
Use anchor text on links that point to your page with keywords you are targeting (both internal and external sites).
Along the same lines as the last tip, if you have images that click to pages, use the ALT parameter within the img tag, and include whatever keywords you are targeting.
Generally, use common sense and stay away from trying to trick search engines (cloaking tricks for example). It can get your site penalized or even banned from the search engines.
If you don't want to do search engine optimization on your end, there are some great SEO services out there, just search Google for seo.
Saturday, October 11, 2008
Thursday, October 9, 2008
So Many Offers So Little Time
Wow, another inbox crammed full of e-mails for the latest mega launch. Maybe great products I’m sure but, wow, can those promotions get overwhelming. It is very impressive to watch these marketeers at work. Its amazing that when some of the heavy hitters say go dozens of well known marketeers go into overdrive. Each of these marketers create their own special offers trying to lure in as many prospects as possible by including unique bonuses if they buy from or join under them.
Internet Marketing has really came a long way over the years. The price tag of these products have reached levels that made it necessary to include payment schedules so a larger percentage can make the purchase. Over priced? I love internet marketing and I subscribe to the old business adage that it’s worth every penny that you can get for it. Did I buy any of them? Not in a long while. That includes Traffic Fusion. It seems like a great piece of software but I’m not ready to throw fifteen hundred dollars at yet another distraction.
I spent months following the leaders, buying up and re-selling what they said to buy and sell. I joined paid memberships sites, promoted the products as an affiliate and even made money along the way. I didn’t begin to see true success until I realized I needed real direction.
Know Your Direction
If you are not very careful, you will find yourself being jerked around from every direction without any success from your efforts. You need to know your direction and you need to know your destination. Put everything down in writing. Set your goals and create a map to follow. Yes, the same advice we have heard for years. You MUST know you niche, know exactly what you want to achieve and have a solid path to get there. If the latest mega launch or JV offer is within your niche and falls within your plan of action then by all means go for it.
Stay Focused
Follow your plan. Your written plan of action is work in progress. Changes are necessary as you build your business but be sure it doesn’t stray off in the wrong direction. The problem with following every successful marketer online is they are following their plan not yours. A mentor is great but jumping on every marketing bandwagon can set you back many weeks and thousands of dollars.
Cut The Cord
Just remember you don't need to be afraid to eliminate those distractions by cutting the virtual ties to them. Yes, I mean unsubscribe. in these past few months alone I have unsubscribed to at least a dozen of well know marketers. I’m not going to list them but if I did you would recognize every name if you’ve been in this for a while. I didn’t unsubscribe because I dislike them or I because I think they are doing something wrong. I simply unsubscribe when it becomes a distraction to my main objective. I admire most of those marketers but that’s not the right reason to buy a product, join a list or follow everything they do. If they are on the same path then you would be crazy not to follow if they’re ahead of the game - and you.
Internet Marketing has really came a long way over the years. The price tag of these products have reached levels that made it necessary to include payment schedules so a larger percentage can make the purchase. Over priced? I love internet marketing and I subscribe to the old business adage that it’s worth every penny that you can get for it. Did I buy any of them? Not in a long while. That includes Traffic Fusion. It seems like a great piece of software but I’m not ready to throw fifteen hundred dollars at yet another distraction.
I spent months following the leaders, buying up and re-selling what they said to buy and sell. I joined paid memberships sites, promoted the products as an affiliate and even made money along the way. I didn’t begin to see true success until I realized I needed real direction.
Know Your Direction
If you are not very careful, you will find yourself being jerked around from every direction without any success from your efforts. You need to know your direction and you need to know your destination. Put everything down in writing. Set your goals and create a map to follow. Yes, the same advice we have heard for years. You MUST know you niche, know exactly what you want to achieve and have a solid path to get there. If the latest mega launch or JV offer is within your niche and falls within your plan of action then by all means go for it.
Stay Focused
Follow your plan. Your written plan of action is work in progress. Changes are necessary as you build your business but be sure it doesn’t stray off in the wrong direction. The problem with following every successful marketer online is they are following their plan not yours. A mentor is great but jumping on every marketing bandwagon can set you back many weeks and thousands of dollars.
Cut The Cord
Just remember you don't need to be afraid to eliminate those distractions by cutting the virtual ties to them. Yes, I mean unsubscribe. in these past few months alone I have unsubscribed to at least a dozen of well know marketers. I’m not going to list them but if I did you would recognize every name if you’ve been in this for a while. I didn’t unsubscribe because I dislike them or I because I think they are doing something wrong. I simply unsubscribe when it becomes a distraction to my main objective. I admire most of those marketers but that’s not the right reason to buy a product, join a list or follow everything they do. If they are on the same path then you would be crazy not to follow if they’re ahead of the game - and you.
Monetizing Each Other
I have a question. How many times have you been to a fellow bloggers site and just read the articles and did not even bother to look at thier advertisments. I’m not sure I’d call it blogging etiquette but when visiting a fellow bloggers site wouldn’t it be helpful to them if we checked out an ad or offer? I don’t mean you have to buy something from every blog you visit. I’m just wondering how many bloggers make it a point to avoid advertisements on other blogs. I found myself doing just that, avoiding eye contact with ads, unconsciously.
Most of us are here to turn a profit doing what we love so I was a little concerned when I realized I was ignoring fellow blogger’s ads. I appreciate the fact that bloggers are monetizing blogs so why not respect that effort by checking out an ad or two. I’m in no way suggesting we go around clicking on each others PPC ads. That could cause trouble with the blogger’s account and watering down the system with fake clicks hurts the entire industry. I’m only suggesting we ‘see‘ those ads just like the rest of the site and if something looks interesting don’t be afraid to click.
I’ve made a conscious decision to respect fellow bloggers by actually looking at the ads. It’s funny, I consider myself a marketer and love advertising yet I found myself avoiding being subjected to the ads. It’s working out nicely too. I’ve actually found two new income sources since I ‘changed my ways‘ and now I even take an extra step…
Most of us are here to turn a profit doing what we love so I was a little concerned when I realized I was ignoring fellow blogger’s ads. I appreciate the fact that bloggers are monetizing blogs so why not respect that effort by checking out an ad or two. I’m in no way suggesting we go around clicking on each others PPC ads. That could cause trouble with the blogger’s account and watering down the system with fake clicks hurts the entire industry. I’m only suggesting we ‘see‘ those ads just like the rest of the site and if something looks interesting don’t be afraid to click.
I’ve made a conscious decision to respect fellow bloggers by actually looking at the ads. It’s funny, I consider myself a marketer and love advertising yet I found myself avoiding being subjected to the ads. It’s working out nicely too. I’ve actually found two new income sources since I ‘changed my ways‘ and now I even take an extra step…
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