My System Is Better Than Yours

Here's a quick test. Go into any network
marketing forum online and ask this question
in this way . . .

"I'm new to the network marketing industry
and I'm looking for a good company to join,
does anyone have any good suggestions?"

And then just watch what happens . . .

First off, it's going to be the most popular
thread in the forum for about a week or so,
and second it's going to be filled with
network marketers jumping to your rescue
telling you why their company is so much
better than the next guys, and you know what?

It really doesn't matter.

Until those in the industry understand that
it's not about companies it's about
delivering unique value to your growing and
developing organization network marketing
it's going to continue to have a high failure
rate.

If you ever get taught to handle the
objection of "why I should join your
business" by your upline by explaining the
comp plan and how great the product or
service is do NOT do it!

Why?

It's wrong first off - it's exactly what the
other 20 people trying to get your recruit
are doing and that potential recruit is
confused out of his or her mind because of it
all.

And it's not really what they are looking
for.

Let me explain a little more about network
marketing than you might want to know.

The industry is great. It allows average
everyday people like you and I do achieve
extra ordinary things and grow into the
people that deserve it, but when we start
we're not extra ordinary we just have a hope.

And we take a leap of faith.

We join a business and we say "Just tell me
what to do to make money and I'm on it"

Not wrong, but dangerous because we take a
leap for a second and then we revert to the
old J.O.B. mentality.

"Just give me a job I can do that will make
me money and I'll go do it"

Is what they are really saying.

And so what most sponsors do is they give
their recruits exactly that . . . A job.

And the worst job in the world at that; Call
a bunch of people you don't know and read a
some script to them and take what comes at
you.

Yuck!

But we happily oblige, and for most that job
never pans out.

The danger is . . .

We try to build the company up into something
irresistible that our prospects can't help
but to join and in the process diminish
ourselves into obscurity.

Very dangerous because this leaves the
prospect choosing between companies,
something we have no control over when, in
fact, we should be making them choose US,
something we have complete control over.

When they choose YOU you can win a lot more
than when they are choosing between
corporations.

Think back . . . Why did you join your
company or last company? Was it because of the
company OR the person in the company that was
going to show you how to use the company as a
vehicle to your life's dreams.

Most of us choose a company for the second
reason whether we consciously know it or not
and it's why we should choose a company in
the end anyway.

A network marketing company is only as strong
as it's leaders and a leader is only as
strong as his or her leaders.

And what leaders do is they take the choice
of choosing the company that a prospect joins
away from the technical aspects of the
company and make their prospects decided
whether or not to choose them.

And when they think from that standpoint most
of the time they turn into top recruiters.

People choose people.

Make your prospect think about joining YOU
instead of your company, almost as if the
company could be anything - it's just
something in the background that you are
going to use to help THEM achieve their most
exciting dreams, and once you start doing
this you'll start recruiting more people than
you can handle.

As an industry we MUST get away from
diminishing ourselves and building up our
company and start to do the exact opposite.

But don't wait for the industry to change -
Start the change in you right now.

http://www.successincyberspace.com